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TikTok announces AI tools for shopping, lead generation and campaign creative
TikTok has announced AI tools for shopping, lead generation and creative workflows, including Buy Direct, Shopping Assistant and Agentic Leads.
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Google’s Demand Gen update puts advertiser data quality in focus
Google’s October Demand Gen update introduces new data-strength measurement and expands first-party data tools across its advertising products.
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Meta unveils new advertising formats focused on brand visibility
Meta has announced Ads Super Burst, First Impression Ads and expanded Reels Trending Ads, alongside new video measurement tools.
Marketing – Branding – Advertising